Producción Editorial, investigación y creación
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Examinando Producción Editorial, investigación y creación por Autor "Acosta Villa, Carlos Manuel"
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Publicación Acceso abierto Casos Empresariales Colombianos: una aproximación a la realidad empresarial(2021-03) Acosta Villa, Carlos Manuel; Bedoya Cadavid, Jorge Armando; Buitrago Márquez, Iván Alonso; http://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000952133 - Oscar Andrés Galindo Rodrgiuez; https://orcid.org/0000-0003-3866-0461 - Oscar Andrés Galindo RodriguezCEIPA Business School presents to the academic community, to the business and all those interested in the business dynamics of Colombia, the book Colombian business cases: an approach to business reality, which consists of eleven teaching cases as a book chapters, which address business situations of organizations from different sectors of the economy and on different topics in the field of administration as strategy, marketing, finance, human management, internationalization, among others. For Franco and Rave (2011), a teaching case is a narrative in which one or several situations related to facts are described, past, present and future experiences and perceptions around an organization, through which it is intended to show scenarios and realities that have faced and could face managers, entrepreneurs, executives and employees in the exercise of their business functions. Each teaching case presented in this book has a opening paragraph; the body of the case, which includes the characterization of the industry, the market, the company and the problem; closing paragraph and teaching note, which is not attached, but can be requested from the data contact of the authors. SAS Medical Heart Case. Within the framework of the project called Transfer of the method of case for the training of professionals in administration in Colombia, carried out by the Professional Council of Business Administration −CPAE and the CEIPA University Foundation, the result was the writing of eight teaching cases in which the CESMAG University participated of Pasto, Nariño, the Simón Bolívar University of Barranquilla, Atlántico and the Catholic University of Pereira, Risaralda. This project was established in a training space guided by CEIPA Business teachers School for the transfer of the case method as a tool education and training for future business managers and was addressed to teachers and directors of different universities of the country with management faculties or programs. A teaching case had the special support of ENDEAVOR Colombia, an organization that leads the global movement of entrepreneurs from high impact; This is chapter 1 of the book called “AGROFUTURO: Associate or not with the competition, an option to grow”. The remaining two teaching cases are the product of the efforts carried out by CEIPA in alliance with other academic institutions of the city of Medellin as the Metropolitan Technological Institute of Medellin −ITM and the Envigado University Institution −IUE. The main objective of this book is to promote the case method as a teaching and training tool for students of programs of undergraduate and postgraduate in the field of administration, in addition to being a benchmark of teaching and study for university teachers and directors of organizations, since the case method contributes to the development of analytical, creative abilities and, in general, of the desirable abilities for the manager's professional performance in decision making strategies to achieve organizational goals. Finally, CEIPA as an institution that contributes to the development and strengthening of the country's educational and business sector, extends the invitation to generate alliances with those companies, institutions, teachers or students who want to delve into the case method, as an alternative business training strategy.