Examinando por Autor "Alzate, Juan José"
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Publicación Restringido Caso de Enseñanza: La Mejor Parte del Café(2022-07) Ruiz Sánchez, Ana Maryory; Alzate, Juan José; Montoya Ruiz, Tomás; Echeverri Betancur, María Alejandra; Sastoque Arango, Karen; Boada, Antonio; https://orcid.org/0000-0002-8882-7680Entrepreneurship is a complex process that are born from a dream, an idea graphed in a mental map, a concern fed by years and that when it materializes or is concretized, it leaves aside a number of important considerations that In general, they are of an administrative and financial nature. In this sense, the experience of the Healthy Company World, dedicated to the production and marketing of healthy drinks, a venture carried out by four partners, presented a series of situations very delicate during its growth stage, had to face the errors derived from the lack of comprehensive planning and prospective analysis which includes the different factors that influence in the process of developing a company, a mismanaged financial situation and a relationship complex corporate structure, with the possible consequence of the liquidation of the company.