Examinando por Materia "Agribusiness, knowledge management, cases for teaching"
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Publicación Acceso abierto Casos Empresariales en Agronegocios Perú - Colombia(2016) Arias Vargas, Francisco JavierOne of the purposes of casuistry is "to educate for life, for to know, to be and to do” in order to promote the integration of knowledge from different areas so that those who are trained under this methodology generate management skills and abilities, based on real contexts that require high doses of creativity and technical knowledge to make better decisions than promote solutions to business problems. Case studies have generated a revolution in the way top managers of companies are trained in the most renowned business schools in the international arena, since they are taken as examples of large companies and multinationals that are sometimes far from Latin American economic reality, where there is a high incidence of SMEs. Although the region's business schools are advancing in the construction of academic material to reduce this gap and generate systematized knowledge of the business reality in different economic sectors, it could be mentioned that these still are scarce and not very accessible, since most institutions charge for their developments, which limits the possibility for stakeholders have access to free and quality knowledge that can be implemented in undergraduate and postgraduate training, in business schools in Latin America. When analyzing the academic productions of our continent, it is was able to evidence the scarce development of the business casuistry of agribusiness. For this reason, research professors from universities in Peru and Colombia have been interested in this problem in which the productive realities of both countries are particularly relevant where rurality and the development of their companies are key to the economic and social improvement of its inhabitants. From there comes the urgency to train managers who know the needs and realities local, so that, through a better academic preparation, generate a critical mass of trained human capital that encourages transformations of the environment with a view to ensuring that the companies of the agriculture are competitive in a globalized context. This motivated the development of the research project entitled "Knowledge management in agribusiness at the binational level PeruColombia: Construction of cases for business companies in Latin America”, research that involved the following universities: • Lasallian University Corporation • Toribio Rodríguez National University of Mendoza of Amazonas • Ceipa University Foundation • National university of Trujillo • Autonomous University Foundation of the Americas • University of Medellin • University of La Salle Arequipa The result is a business casebook with purpose training that relates real situations of SMEs representative of the agribusiness sector in both countries. The book is distributed following form: Chapter 1 provides the reader with the basic concepts and procedure methodological analysis of the cases presented in the following chapters. The Chapter 2 exposes the case of the Antioquian company of Pigs and its Porcicarnes® brand, which faced various difficulties from its beginnings, but, thanks to the right decisions of its founder, It is currently consolidated in the Colombian market. The chapter 3 exposes the reality of the asparagus producing sector in Trujillo region in Peru, a product that shows an interesting potential in international markets. Chapter 4 sets out the case. of the 3 Cordilleras Brewery, where the historical evolution of this company and poses its challenges for the future. Chapter 5 shows the case of Lácteos Betania S.A., which faces the challenges of a family organization seeking to position itself and grow in the Colombian market. Chapter 6 considers the case of the company Proalcuy®, one of the main producers of guinea pigs in the region of the Peruvian Amazon and in which scenarios typical of production and marketing in the northern area of this country. Chapter 7 develops the case of the association of producers Hass avocado in Colombia, and shows the path traveled by this company based on solidarity economy for the production of a fruit tree that seeks to gain share in national markets and international. Finally, chapter 8 exposes the impact of microfinance in the development of the agricultural sector of the pampas de majes in the Pedregal region, Arequipa. The authors of this work are recognized academics of agribusiness in Peru and Colombia, which have motivated the creation of the International Knowledge Management Research Network Business (RED GCE), which has grown remarkably and Currently, it is present in public and private universities in Colombia, Peru, Chile, Mexico and Brazil. We hope that this edition will be of public interest and will become a reference guide for academics and practitioners in the field international.