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Publicación Acceso abierto Un juego serio de palabras(2015) Mesa, Juan Pablo; Mondragón, Lina; González, Ana María; Pineda, Maria Isabel; Arango, Carolina; Uribe, Ana María; Jiménez, CarolinaThis story shows us that identifying talents, what we enjoy and we are passionate about it is a source for the generation of business ideas that can become a business by networking and seeking support in universities and entities that support entrepreneurship. It also shows us that business formalization is a commitment which not only means registering with the chamber of commerce but also organize and be clear about marketing, operation, administration, the financial and the legal; without forgetting that the definition of identity and the brand building give meaning to what the company proposes.Publicación Acceso abierto Un confite para toda la vida(2015) Mesa, Juan Pablo; González, Ana María; Mondragón, Lina; Pineda, Maria Isabel; Jiménez, Carolina; Arango, CarolinaThis story reflects that trust is needed to create a business. The family is a great support, however it is common for ideas when are born have more detractors than allies. In either case, you need of perseverance and learning to overcome difficulties by valuing each learning. These manifestations of the entrepreneurial attitude must be complemented with the approach of challenges, research and rehearsal to enable the generation of innovative business ideas.Publicación Acceso abierto La casa de las enaguas de oro(2015) Mesa, Juan Pablo; González, Ana María; Mondragón, Lina; Pineda, Maria Isabel; Arango, Carolina; Uribe, Ana María; Jiménez, CarolinaFrom this story we can learn that identifying the skills each one has and promoting them is a source of business ideas. When those ideas arrive and analogies, mixtures, combinations are made of things that seem to be unrelated, ideas are reconfigured and filled with value, with differentiating factors. However, to achieve it it is necessary to do, try and fail. Investigate, learn and redo, try to succeed.Publicación Acceso abierto Con actitud se nace y las ideas se hacen(2015) Mesa, Juan Pablo; González, Ana María; Mondragón, Lina; Pineda, Maria Isabel; Arango, Carolina; Uribe, Ana María; Jiménez, CarolinaIn this story we can see that working for a business idea that emotion is an engine towards success and a motivation in moments difficult. This invites reflection on the difference between the attitude entrepreneurship and business creation, because the first is a position facing life and creating a company is just one of the manifestations of this attitude. So, making the decision to create a company brings with it an immense responsibility. One of the most demanding is the handling of the money and understand the business cycles, that is, the time that you are late paying your suppliers must be greater than what is take your customers to pay you.Publicación Acceso abierto El mundo es el escenario(2015) Mesa, Juan Pablo; González, Ana María; Mondragón, Lina; Pineda, Maria Isabel; Arango, Carolina; Uribe, Ana María; Jiménez, CarolinaThis story shows us that ideas are anywhere, in any conversation, however it is the attitude, knowledge and experience which provides the tools to make them come true. These insights come from understanding a problem and asking questions that lead to answers, to solutions that finally materialize in products and/or services. Now, the context for the implementation of those ideas is the world, and networking allows you to be anywhere place on the planet connected to a dream, an idea, a company.