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Publicación Restringido Caso de Enseñanza: ¿Innovamos o Seguimos un Trending?(2022) Colorado, Andrés Camilo; Boada, Antonio; https://orcid.org/ 0000-0002-8882-7680This teaching case offers the reader a pedagogical tool that allows you to enhance the teaching of the areas of Financial Mathematics and Evaluation of Projects, through the presentation of a problem that motivated the student undergraduate and graduate students to carry out an assessment financing of projects, taking into consideration the context and the realities of the environment, and also conducive to developing arguments for an efficient decision making within the administrative sphere.Publicación Restringido Caso de Enseñanza. Construyendo un Emprendimiento: La Actualidad de Ben Vela Motilva(2022) Alzate, Juan Jose; Boada, Antonio; https://orcid.org/ 0000-0002-8882-7680Sometimes, many individuals, even being professionals, consider that they can plan and promote an enterprise solely with the experience gained in the workplace. The teaching case called Building a entrepreneurship: current affairs of Ben Vela Montilva, shows the analysis of the construction and valuation of the feasibility of a new business from various points of view, with the intention that the participant values the importance of creating structure of a project, but without neglecting the uncertainty and risks inherent in the field of business. In this case, the engineer Ben Vela Montilva is convinced that his experience will help him carry out successfully carried out the undertaking, however, his training, viewed objectively, presents a series of weaknesses in the administrative area that you must master or at least learn to handle to be able to develop the basic activities of the different activities that the operation of a company demands to meet the objectives. Through this article, the facilitator can encourage a discussion environment around entrepreneurship desired by Ben, but without neglecting to consider the elements of uncertainty present in all business, regardless of the quality of the planning (Varela, 2014; Meza, 2017). The teacher can drive the development of future foresight business in this case with the readings of The Analysis internal: resources, capacities and competences (Cáceda, 2016a), Strategic planning (Cáceda, 2016b), as well as risk management, documented in Estupiñán (2015).Publicación Restringido Caso de Enseñanza: El Dilema de Juan Camilo(2022-03) Natalia Zea Muñoz; Antonio Boada; DOI: https://doi.org/10.16967/casoensenanza.2022.03; https://orcid.org/0000-0002-8882-7680Juan Camilo, after studying for five years Industrial Engineering at the University of Antioquia and carry out the internship in a recognized company, become a human talent with a resume highly valued by companies in the industry. He was hired by the Logistics SAS company, where he earns a salary of COP 10,000,000 per month, Juan wants to request a loan to buy his own apartment, he was investigating and the apartment of your dreams is located in the municipality of Envigado, has a cost of COP 240,000,000, and must pay an initial fee 30% of the total value, that is, COP 720,00,000. Juan Camilo knows nothing about credits, but the most of your family members have studied careers related to economics, so Camilo decide to consult them about the best institutions loan, the conditions offered by each one and Decide the best option for the purchase of the property property.Publicación Restringido Caso de Enseñanza. Asociación de Centros Comerciales de Medellín, Colombia: Decisiones para Incrementar las Ventas de Zonas de Comida(2022-04) Ayala Regalado, Carlos Javier; https://orcid.org/0000-0001-5599-0708The Association of Shopping Centers of Medellín (Colombia), is an entity constituted in the year 2012, in order to develop joint strategies who benefit from these companies through the meeting of activities for the increase of the sales of the associated shopping centers. Fraud the arrival of COVID 19, changed the habits of food consumption of visitors to the centers commercials, which is why Andrés Pérez, director of the Association, obtained information resulting from the application of fifty surveys to visitors of the food areas of shopping malls with in order to know what aspects of the experience of customer visits to these establishments, they have a closer relationship with the increase in Sales. From this first investigation, it was concluded that The aspects that most affect the increase in sales of prepared foods in the centers commercial are: the availability of the tables, the comfort of the tables and the comfort of the parking lot. However, Andrés has doubts versus what to do with that information I supply you: you don't know whether to divulge it, reporting that it is a study preliminary, he does not know whether to disclose it saying that this is a conclusive study, or you don't know if you should ask for more time to request additional information.Publicación Restringido Caso de Enseñanza: Sin Miedo a Cambiar el Rumbo(2022-05) García Gómez, Sara María; Vásquez González, Valentina; Galeano Sánchez, Sara; Mazo Ruiz, Gladis Milena; Urrego Arenas, Andrés Mauricio; Rodríguez, Adriana; Boada, Antonio; https://orcid.org/0000-0002-8882-7680Sales transactions move the economy of the world, there are constant negotiations and exchanges of tangible and intangible goods, the dynamics of the world are basically formed by a group that sells and another group that buys. The companies insist on selling, incessantly trying to to undermine the market with their products and to achieve high production levels to make a profit, grow and expand to other markets. In this case, the experience of a process merger between a number of companies and the need to strengthen the structure of the sales force. All companies daily monitor quantitative results, trends and other indicators that measure financial balances, the activities of the operational areas and in the sales behavior. When those data are not flattering, companies must act immediately, validating the information to take the best decisions. When it comes to the sales force, it is basic and vital for every business develop and train a team consolidated, well planted and capable of going beyond win a client, it is about applying the tools adequate to conserve it and strengthen bonds of fidelity and have the confidence and security to continue Prospecting and increasing the client portfolio.Publicación Restringido Caso de Enseñanza. ¿Cómo nace una Asesoría?(2022-06) Pérez, Sara Elizabeth; Zapata Soto, Jeimy Amparo; Areiza Espinoza, Hernando Elías; García Zumaque, Byron Bladimir; Rodríguez Ochoa, Yudy Andrea; Rodríguez, Adriana; Boada, Antonio; https://orcid.org/0000-0002-8882-7680For any human being, to become aware that requires help to resolve a conflict, it is a process which requires a lot of courage because, by culture, the man has assumed that asking for help is synonymous of weakness and incompetence, characteristics that they do not define a successful person. this same conception applied in the business world, then accept that there are processes that are not giving results and what needs to be improved is not easy to to recognize. Fortunately, the evolution of the world has led to changing concepts and paradigms that have allowed the birth of therapists, coaches, advisors and counselors who have the training and the ability to visualize a conflict situation from various perspectives and display a range of possibilities to solve the problems. The start for consulting companies was not easy, because achieving recognition, confidence in what was offered and achieve acceptance of the role they should assume as business or tax auditors organization was complicated. However, as every beginning, there is a universe of possibilities for make a name for yourself, gain a position with a infallible formula that is professionalism, empathy, discipline, responsibility and commitment. It was a complex process, but when the results yielded data and tools that facilitated accurate diagnoses, companies began to believe and take seriously the recommendations and suggestions of the consultants to facilitate the decision of decisions.Publicación Restringido Caso de Enseñanza: La Mejor Parte del Café(2022-07) Ruiz Sánchez, Ana Maryory; Alzate, Juan José; Montoya Ruiz, Tomás; Echeverri Betancur, María Alejandra; Sastoque Arango, Karen; Boada, Antonio; https://orcid.org/0000-0002-8882-7680Entrepreneurship is a complex process that are born from a dream, an idea graphed in a mental map, a concern fed by years and that when it materializes or is concretized, it leaves aside a number of important considerations that In general, they are of an administrative and financial nature. In this sense, the experience of the Healthy Company World, dedicated to the production and marketing of healthy drinks, a venture carried out by four partners, presented a series of situations very delicate during its growth stage, had to face the errors derived from the lack of comprehensive planning and prospective analysis which includes the different factors that influence in the process of developing a company, a mismanaged financial situation and a relationship complex corporate structure, with the possible consequence of the liquidation of the company.Publicación Restringido